Homeless Hotspots The 4g Human Routers! And The true reason For successful Marketing!

Why is A marketing agency able to capitalize Off of something so Stupid and meaningless as Homeless Hotspot The 4G Human Routers?
Why because They were so successful in there previous marketing campaign, as pertaining to exploiting the Homeless, we were all afforded the opportunity to walk in the lives of 4 New York homeless men as they shared with us the daily struggle of being in a NYC shelter. they where given a cell phone and a twitter account and away we went. for a month + we were kept apprised of the adventures of these 4 Homeless men. My only question to anyone do you now know where these Men are? or for that matter does anyone from this marketing firm Know?
the answer to that would Be No. as after there initial interaction with the 4 homeless men they didn’t keep you up to date on there progress or Lack thereof', simply because the men went back to just being 4 homeless men in and out of the NYC shelter system. and everyone soon forgot the marketing firm that claimed they were doing a great thing for Homeless people. and here they are again using Homeless people to further their cause. Why Because there is a Market for It and some Homeless advocates are never questioned as to their motives and simply are willing to stand with anyone who lays claim to the Phrase we are helping.When In fact not everyone who says they are helping indeed are.
Now I am Going to let you in on the real secret of their success, They succeed because Community, Society and Most importantly the Church Has failed their fellow Man and they are able to step in and fain Compassion where true Human compassion should Have sprung Forth.
This should Not be so, There is no way They should Have been able to do this in a country where Church’s out number the Homeless by over 4 to 1. Because In a country where there are more Church’s than Homeless people there should Be No homeless people, Just saying